The July 4th Rodeo is a Big Deal here in Prescott Az. The world’s oldest rodeo. Many stores, restaurants, bars, etc. climb on the rodeo band wagon. The other day I was at this CVS drug store and saw all these cool flags waving in the wind as part of an ad linking CVS with the rodeo.
I was wondering what the connection between a drug store and the rodeo is. Maybe injured participants could buy bandages and pain meds there? Then I realized CVS wants to be associated with the event, just because it is a Big Deal local event.
More info about the rodeo is here : http://www.worldsoldestrodeo.com I can see the rodeo grounds from my workplace.